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DEMA

Postgraduate Course in Design Management and Services

To manage and innovate in the design world, it is crucial to integrate strategic, design and organizational skills, creating value for companies, institutions and startups.

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13 forms

130 hours

+15 teachers

Weekend Formula (Friday/Saturday)

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    Design management between strategy and innovation

    The market requires professionals who can combine design, strategic vision and creative process management. Design is not just aesthetics, but a tool to drive innovation, read trends and develop sustainable business models. This course offers comprehensive training for those who want to manage complex projects, understand market behavior and coordinate multidisciplinary teams, acquiring skills in business strategy, neuromarketing and design thinking.

    Course structure

    The curriculum is divided into five modules. The first introduces business strategy, addressing scenario building, strategic planning and the development of scalable business models. Next, it delves into management and leadership dynamics, with a focus on project management, team building and public speaking. The third module focuses on marketing strategy, exploring branding and social media strategies, while the fourth examines the opportunities of sustainability and innovation to create responsible and competitive businesses. Finally, Fast Project Work allows you to apply the skills learned in the creation and presentation of a business plan for an innovative startup.

    Course Objectives.

    The course aims to develop a strategic and management mindset, providing practical tools to innovate and manage design projects with a systems approach. Participants will learn how to read the market, develop effective strategies and build sustainable business models, gaining key skills for the future of the industry.

    To whom it is addressed

    The course is designed for recent graduates and professionals from design, business, marketing, communications and engineering management who are interested in integrating design with strategic management and innovation.

    Where it takes place

    The course is being held in the educational spaces of the Galileo Visionary District in Padua, a hub dedicated to research and innovation and a reference point for companies and professionals in the field.