Why design? What drives us to make our way in the world of design with the constant feeling that everything there was to create has already been created?

To paraphrase Paola Antonelli, the intellectual of the future is in all likelihood the designer, and as an intellectual he or she is called upon to ask numerous questions and to question pillars of design as much as of existence itself, seeking to depart increasingly from a self-referential form of design.

The designer of the future needs real design motivations that can guide his or her projects, and convey his or her authorship without imposing it in designed forms. These motivations rarely have to do with the design itself, but with the answer that each designer has been able to give to the questions: why do I design? Why do I do design? Why is design important? These are difficult questions, the answer to which is constantly evolving like the discipline of design itself after all.

George Orwell, with his essay Why I Write, sought to explain to himself and his audience why he wrote. To do so, he used the medium of writing itself. Explain “Why I Write” by writing.

Along the lines of this essay, first-year students were asked to answer the question of “Why I project” by designing.