SID Fall Camp 2020 - SID
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The company

Gentlebrand is a Treviso-based company specializing in branding and packaging design services, its mission is to measure the market and brand marketing strategy, thus creating tailored packaging solutions that enhance the personality of the final target audience you want to reach.


Exceptional vertical expertise in PET packaging and an innovative, truly integrated approach between design, engineering and industrialization make PET Engineering unique in the world in following its clients from the moment the need for new packaging arises to the moment it is put into production.

Projects - Calivo

The concept stems from the concept of the Northern Oil, an oil produced at the last latitude where it can be grown. It is an oil characterized by resistance to a hostile landscape and a climate that is less sunny than where olive groves usually are.

Hence the naming Calivo, a word borrowed from the Veneto dialect that translates into Italian as “nebbia” as well as phonetically recalling the word “olivo.”

Projects - 24 Villas

A brand is a packaging designed to honor the 24 Palladian Venetian villas by using them as an identifying graphic element.

The villas have been simplified into vector illustrations and declined in the packs of the three product lines with color palette variations.

The word “drio” is a typically Venetian expression that best summarizes the concept of beyond the mask, which is the essence of this oil.

The mask of the Venetian carnival is a symbol of discovery and can be charged with historical connotations through colors, while the unboxing of the product is a journey in which all the things you did not know about the Veneto are revealed, a journey that can be taken “da drio.”

Projects - Sofuso

“Soffio veneto, essence of art and culture” Soffio creator, fundamental element that shapes, molds and creates. medium that animates what seemed still, static, unchanging. It shapes the Veneto through its creative force that solidifies the strong character of a people and the natural essence of which it is made, forever marrying art and nature.


Sofuso represents the art of molding matter. It represents craftsmanship, the know-how typical of our land that is so envied abroad. The almost onomatopoeic sound recalls the blower but also the fusibility of glass.

The Brief

The Fall Camp 2020 brief in collaboration with Gentlebrand and Pet Engineering involved developing a naming and subsequent branding for a new brand that produces olive products.

Each working group was asked to come up with the brand name, design the corporate identity and packaging for the product lines related to the three market sectors in which the company will be present: table oil, cosmetics and wellness.

Given the territorial origin of the products, proposals had to be developed by including characteristic and stereotypical elements of the Veneto region, such as symbols of Venice, masks, Venetian villas, and dialect.

Projects - 6 Wires

This concept starts from the Sciamito, a fabric that has historically identified Venice whose name is derived from the Greek “hexamitos” or weave of six threads.

Just as the Venetians made a common fabric unique and iconic, in the same way the 6-thread brand will make a simple product valuable.

Projects - Drio

The word “drio” is a typically Venetian expression that best summarizes the concept of beyond the mask, which is the essence of this oil.

The mask of the Venetian carnival is a symbol of discovery and can be charged with historical connotations through colors, while the unboxing of the product is a journey in which all the things you did not know about the Veneto are revealed, a journey that can be taken “da drio.”