Of modernity, under which are hidden the subway routes of sewer, gas, electricity, subway tunnels, and city power lines. The manhole cover thus symbolizes the connection between below and above. Rivers of people, cars, public transportation and bicycles repeatedly and carelessly trample these objects. Observing us often our gaze is turned to the ground to avoid crossing the gazes of passersby, our attention is focused on the street.

This gave rise to Tombino, a versatile, adaptable and casual men’s accessory with an urban inspiration that lends itself well to interaction through major social channels by the target audience. In fact, the attached social campaign is called Wearing the City and features Stories Contest on Instagram and collaborations with rapper Capo Plaza for TikTok.