Medical Vanguard - SID
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The company and the brief

Avanguardia Medica is a company that offers a real time telehealth service, allowing its customers to get in touch with specialized doctors within minutes.
The brief called for a complete revamp of the existing brand identity, with the goal of making the company’s visual communication immediately recognizable in the minds of consumers.

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The proposal

After an analysis of the existing brand, the importance of communicating what are the core values to be conveyed emerged: reliability, competence, seriousness and innovation.
The proposal developed, “Whatever Happens,” aims to encapsulate all these values and decline them in an essential visual identity, immediate and understandable by anyone.
In the new brand model Avanguardia Medica becomes the main brand, from which the various services offered derive. For each of them, a naming and logo was designed that could represent their essence: Mediphonica for health support, Kidsphonica for pediatric support, Assicuraphonica for insurance support, and Mentalphonica for psychological support.

Communication media

Various communication materials, both analog and digital, were developed to reach a wide and diverse audience, including:

  • Company profile: encloses all information about the company and services offered;
  • Posters: allow you to reach a wide audience and arouse curiosity;
  • Over-the-counter displays: can be placed inside pharmacies or outpatient clinics to promote the service and purchase it by card;
  • Website and social media: provide an overview of services offered and reviews from those who use them.

The logo

To reinforce the identity of Avanguardia Medica, a minimalist logo-font was chosen, consisting only of the company name and a distinctive font. he payoff “we take care of you” was retained, so as to emphasize the attention devoted to each patient.

Instead, all services include a pictogram, made from a grid. In this way, in the case of creating new services, all logos will maintain visual consistency.