Clash - The disjointed alarm clock - SID

The brief

Design of an analog or digital alarm clock complete with all its parts (mechanisms and shells). The goal was to create a highly iconic and communicative object that is simple to use and with attention to detail.

Each student was required to submit 5 proposals from which to select a project to be curated for complete development from concept to technical definition to the creation of a working prototype.

(A)Wake Up is the second project of the subject “Product Design” in Year 2, and creates a completion path to the first project developed by students.

It is a Technical and Conceptual Research project where students have the opportunity to apply on the entire design path of a product the knowledge learned in the different subjects during the 1st Year of the Product Design and Communication Course of Scuola Italiana Design.

The proposal

Clash, is a research project on the design of everyday objects belonging to the (A)WAKE UP series, the second project developed personally by each student with the aim of focusing on the main stages of a project by bringing to bear an “alternative” view on the required topic.


Clash, is an iconic and simple yet ironic and original alarm clock made from recycled materials that stimulates curiosity. The naming of the project, Clash, literally “clash noisily,” but also the union of the words Clock and Crash refers to the concept of exploded, recalling the image of destruction of the alarm clock and its separation into several parts.


The decomposition of all the components of the alarm clock itself “frozen” in the moment of the dynamic explosion of sound in the morning captures the moment when the silence of the night is abruptly interrupted by the violent sound of the device.
The dynamism of the moment is depicted in contrast to the no longer deafening sound of the hammered, which instead of hitting the metal bells, resonates against the cardboard housing within which it is contained.


The use of a multi-board containing structure, appropriately shaped to hold all the decomposed elements of the alarm clock, gives Clash, a particular, iconic, irreverent look–unconventional for how we are used to “seeing” this extremely classic, traditional object.