DECO
Postgraduate Course in Complex Communications Design
Designing communication today means understanding digital dynamics and how messages are transmitted, received, and reprocessed in different social and technological contexts.
The Digital Practitioner and the challenge of complexity
The world of communication is evolving rapidly, continually rewriting the rules of digital information. The overabundance of content and the growing integration of physical and digital realities require professionals who can read, interpret and design effective communication flows. The course trains knowledgeable digital practitioners capable of managing the complexity of the digital ecosystem with ethics and design responsibility, using innovative tools and strategies.
Course structure
The curriculum is developed through four main modules. It starts with the study of digital and immersive experience, analyzing how users interact with messages in different digital environments. Next, the focus shifts to technologies and sociocultural processes, exploring the relationship between real and virtual and how new technologies affect communication. The third module addresses analog and digital practices, delving into design thinking and visual identity to develop effective communication strategies. Finally, the Master Project offers the opportunity to apply the skills acquired, working on a concrete data visualization or interaction design project.
Course Objectives.
The course aims to provide advanced tools for designing complex communication systems, developing a critical awareness of information management and digital communication ethics. Through a practical and strategic approach, participants will learn how to make content more accessible and engaging, improving the quality of user-message interaction.
To whom it is addressed
The course is aimed at recent graduates and professionals from communication design, digital media, UX/UI, and marketing strategy who wish to learn more about the interaction between digital technologies and content production.
Where it takes place
The course is held in Poplab, the research laboratory of Scuola Italiana Design, an experimental and interdisciplinary environment that fosters hands-on learning and collaboration with companies and professionals.