DEEX
Specialization Course in User Experience and User Interface Design.
Designing digital experiences means creating intuitive and engaging interfaces that respond to user needs, enhancing human-computer interaction.
The importance of UX/UI Design in the digital world
In the digital age, user experience (UX) and user interface (UI) are critical to the success of products and services. Effective design not only makes interactions smoother, but also increases user satisfaction and brand loyalty. This course aims to provide the skills needed to design interfaces that are both functional and aesthetically pleasing through a user-centered approach.
Course structure
The training is divided into four main modules. It begins with an introduction to UX/UI Design, in which fundamental principles and industry best practices are explored. Next, the course delves into user research and analysis techniques, teaching how to understand the needs and behaviors of the target audience through qualitative and quantitative methods. The third module focuses on design and prototyping, providing the skills needed to create wireframes, interactive prototypes, and usability-optimized interfaces. Finally, the Master Project represents an opportunity to put what has been learned into practice, developing a complete interface in collaboration with partner companies, with the goal of creating intuitive and functional digital experiences.
Course Objectives.
The goal of this course is to provide a thorough understanding of UX and UI Design principles, enabling students to develop practical skills in user research and data analysis. Along the way, advanced design and prototyping techniques will be explored, preparing participants to manage complex projects in professional settings. The course offers a practical and strategic approach, helping students to create effective interfaces that enhance the user experience.
To whom it is addressed
The course is designed for recent graduates and professionals from the fields of design, computer science, cognitive psychology and marketing who wish to specialize in UX/UI Design and acquire the methodologies for creating effective and accessible user interfaces.
Where it takes place
The course is held at Poplab, the research lab of Scuola Italiana Design, an innovative, interdisciplinary environment that promotes hands-on learning and collaboration with industry professionals.