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AIDE

Postgraduate Course in Design Management and Services

Artificial Intelligence is transforming the way we design, produce and interact with objects, opening up new possibilities for the future of design.

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13 forms

130 hours

+15 teachers

Weekend Formula

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    → AI and Design: a new design paradigm.

    The integration of Artificial Intelligence into industrial design is revolutionizing creative processes, making them more efficient, adaptable and innovative. This course provides an overview of the main generative AI tools, exploring their impact on the processes of research, analysis and development of products and communication strategies. Participants will gain a critical understanding of the role of AI in design, learning how to harness these technologies in an informed and ethical manner.

    Course structure

    The program is divided into four main modules. The first, AI Fundamentals, introduces the basics of Artificial Intelligence, explaining the main technologies, the differences between machine learning and deep learning, and their impact on design and communication. The second module, AI Tools, explores practical tools for image, content and data visualization generation, enabling participants to apply AI technologies to their own projects. The third module, Strategic Design, focuses on the potential of AI in building innovation strategies, data analysis and innovation management. Finally, the Human Values module delves into the evolution of AI in society, addressing issues related to ethics, philosophy of technology, and the development of soft skills for the management figures of the future.

    Course Objectives.

    The course aims to provide a solid understanding of the tools and applications of Artificial Intelligence in industrial design. Participants will develop practical skills for using advanced AI platforms, understand the ethical and strategic implications of these technologies, and acquire tools for integrating AI into design and innovation processes.

    To whom it is addressed

    The course is designed for recent graduates and professionals in the fields of design, marketing, communication and technology who want to learn more about using AI to improve creative processes, optimize product development and define new communication strategies.

    Where it takes place

    The course is held at Poplab, the research laboratory of Scuola Italiana Design, an experimental and interdisciplinary environment that fosters hands-on learning and collaboration with companies and industry professionals.