Euronda ADV
Lecturer:
Chiara Grandesso
Andrea Busato
Year:
Third year
Students:
Class 3B
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Company
Euronda is a ‘company founded in Vicenza, Italy, is a leading manufacturer of disposable medical devices (Monoart line) and systems for the sterilization process (Pro System line). The company tells its story as a synonym for excellence in protection in the dental field: from autoclaves to vacuum cleaners, all products are designed and manufactured to ensure the total safety of the instrumentation, the dental environment, and above all the operators and patients who animate it.
Brief:
The brief called for developing concepts for new advertising campaigns specific to the different product lines offered by the company (Monoart, Alle, Prosystem) highlighting Euronda’s values while creating immediacy in reading the message conveyed.
The target user was not the end patient but the dental office. It was meant to target dentists and secretaries, particularly the latter since they are often the ones who have decision-making power in ordering products for the dentist.
Another indication for the design was the predominant use of English for the campaign texts as it would have international destinations.
Project Description:
The project, consisted of conceiving and graphically designing the advertising campaigns. These, are characterized by compositional games between images and texts with the aim of creating an immediacy of reading the message to be communicated. The latter was created considering the main values of the products.
